Sr Manager, Digital Media Operations, Tim Horton
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Restaurant Brands International is looking for a Sr Manager, Digital Media Operations to join our MarComm team. This is an exciting opportunity to join the National Marketing team in a newly created role that supports the core business, with an aim to share the best Tim Hortons has to offer with Canadians.
The Sr Manager, Digital Media Operations will be responsible for partnering with internal stakeholders and external agencies to champion advanced data science practices to drive mROI. The ideal candidate is a rock star in all five sub-disciplines of Marketing Science—tracking and measurement, data integration, data visualization, testing and evaluation and statistical modeling.
Bringing a solid analytical background, project management fundamentals, leadership skills and the ability to collaboratively work cross-functionally is critical to this role’s success.
Roles And Responsibilities
- Oversee media measurement strategy to determine ROI for sales, brand & app performance
- Lead improvement of marketing attribution using tools including marketing mix modeling, multi-touch attribution, direct conversion attribution & counter-factual analysis
- Collaborate with Data Science & MarTech teams to drive forward all steps in the data science process from importing and wrangling data; transforming, visualizing and modeling data; and finally deploying data insights to BI and marketing execution platforms.
- Lead exploratory project to inhouse MMM in concert with Data Science team
- Lead data enrichment project to augment 1P data with 2P and survey based research
- Lead production of media data visualizations and manage enterprise BI powering spend optimization
- Support MarTech team by requirements for tag management specialists to adopt based on advanced use cases for 1P data
- Identify and lead ad hoc analyses and randomized test vs. control on various media channel performance across multiple outcomes to identify opportunities for improved marketing efficiency
- Set consistent standards for forecasting and tracking marketing, execution and performance across multiple marketing channel teams and finance groups.
- Manage existing and procure new measurement partners to advance media performance and attribution capabilities
- Responsible for leading Marketing and Ad Tech architecture. This includes but it not limited to DSP, MMP, DAM, Project Management software. Implementation will be supported by Tims digital technology teams and is not required.
- Required Skills
- Bachelor’s degree in Business, Marketing, Economics or related field
- 8+ years’ experience with marketing technology and/or advertising analytics
- Extensive marketing technology knowledge with a priority to AEP, GMP, etc. Hands on experience with tag management platforms.
- Experience driving a measurement strategy across online and offline media channels - programmatic, SEM, social, online video, digital audio, linear TV, radio, OOH
- Experience working with large datasets and working with query languages such as SQL
- Experience with google and adobe preferred
- Knowledge of cloud ecosystems such as Google Cloud Platform and/or Amazon Web Services
- Profound attention to detail and meticulous follow-through and the ability to manage multiple projects simultaneously
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, agencies, vendors and leadership teams
- The idea candidate has an understanding of the QSR landscape and levers
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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