Sr. Brand Manager, Beverages, Tim Hortons, Cpg

Our Opportunity

The Canadian Consumer Packaged Goods business is focused on driving growth of Tim Hortons packaged coffee, beverage and food products within grocery, mass, drug, and other retail channels across Canada. We are seeking a Senior Brand Manager, Beverages to join our CPG Marketing Team based in Toronto, ON. This individual will lead the achievement of short and long-term business objectives for their respective categories by spearheading the annual plans, building the long-term innovation strategy, and developing marketing communication initiatives.

Roles & Responsibilities

• Brand Strategy: Lead the development of long-term category growth plans for Beverages, setting the long-term vision and plans for the brand and category
• Annual Planning & Operations: Set the annual financial and volume targets with the Director of Marketing, and manage delivery through monthly consumption assessment, demand forecasting and delivery of key initiatives in partnership with cross-functional teams
• P&L Ownership: Own the P&L for your respective categories, delivering against Net Sales, Gross Sales, and Gross Margin targets
• Budget Ownership: Lead the management and reporting of the marketing budget, ensuring accuracy of tracking and efficiency of spend
• Opportunity Identification: Leverage internal, QSR and external data sources to identify untapped demand spaces for new innovation ideas that deliver on objectives for key stakeholders (consumer, customer, company)
• Innovation Leadership: Lead and oversee the end-to-end commercialization of new product innovations and initiatives (working with internal teams and co-manufacturers) across line extensions, net new platform development, quality and cost improvements, as well as sustainability initiatives
• Marketing & Communications: Partner with the Integrated Marketing Team to brief marketing activations, while tracking the ROI and optimizing spend throughout the year
• Team Management and Development: Manage and coach two direct reports

Essential Skills

• Team Leadership with development and coaching of direct reports
• Exceptional business acumen with ownership mindset focused on driving growth for your category and the business overall
• Excellent interpersonal skills and ability to build partnerships across functional teams, manage multiple stakeholders to gain alignment on category strategies, and bring complex projects to life
• Effective at defining root causes of issues that arise and collaborating with stakeholders to build and action recommendations
• Expertise in analytical and problem-solving skills with a comfort in turning data into actionable insights, and building decks with minimal support
• Passion for building brands with a strong interest in the coffee and beverage categories

Qualifications

• A Bachelor’s Degree, Commerce or Marketing (Master’s Degree or MBA an asset)
• 6+ years brand management experience
• Experience in coffee/beverage/food strongly preferred
• Expertise in AC Nielsen/IRI and Microsoft Office applications
• P&L ownership and financial acumen

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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