National Account Manager - Costco and Strategic Channels
About the role
ABOUT CELSIUS Celsius Holdings is a global, fast-growing consumer packaged goods company redefining the energy drink category. Our portfolio includes industry-leading brands such as CELSIUS®, Alani Nu®, and Rockstar®, each serving distinct consumer needs across lifestyle energy, wellness, and performance.
Born in fitness and rooted in science, CELSIUS is built on a proprietary, clinically proven formula designed to fuel active lifestyles. With the acquisitions of Alani Nu and Rockstar, Celsius has expanded its reach across channels, consumers, and occasions, accelerating growth globally. At Celsius, we foster a culture of ownership, inclusiveness, and innovation -where every employee is empowered to think boldly, challenge the status quo, and make a measurable impact.
Position Summary
The National Account Manager is responsible for leading the commercial strategy, customer relationship, and profitable growth of Costco Canada across the company's portfolio of brands, including Celsius, Alani, and Rockstar. This individual will develop and execute annual business plans, identify new growth opportunities, and partner cross-functionally to maximize distribution, merchandising, promotional effectiveness, and category leadership.
In addition to managing Costco, the role serves as the commercial lead for the company's supplement portfolio, managing relationships with third-party distribution partners while supporting strategic national accounts within the fitness channel. The successful candidate will combine strong customer management skills with strategic thinking, analytical capability, and exceptional cross-functional collaboration.
This role reports to the Director of Sales (or appropriate Commercial Leader) and plays a critical role in accelerating growth across multiple categories and channels.
Key Responsibilities
Costco Account Leadership Own the commercial relationship with Costco Canada across the Celsius, Alani, and Rockstar brands. Develop and execute annual joint business plans that deliver revenue, volume, market share, and profitability. Negotiate annual agreements, promotional programs, new item listings, pricing, and merchandising initiatives. Identify opportunities to expand assortment, seasonal programs, and incremental distribution. Lead customer business reviews and present compelling category and brand growth opportunities. Monitor business performance, identify risks and opportunities, and implement action plans to achieve targets. Collaborate closely with Costco buying teams to strengthen long-term strategic partnerships.
Supplement Business Leadership Serve as the commercial lead for the company's supplement portfolio. Manage relationships with third-party distribution partners to ensure execution of growth plans, inventory management, and customer expansion. Develop annual business plans and performance reviews with distribution partners. Identify opportunities to increase market penetration and expand distribution across Canada. Support new product launches and commercialization strategies.
Fitness Channel Support Represent the supplement portfolio with key national fitness accounts as required. Support business development efforts within the fitness and specialty retail channels. Work alongside channel leadership to secure new distribution opportunities and strengthen existing partnerships. Assist with strategic negotiations and customer presentations when appropriate.
Business Planning & Analytics Develop accurate sales forecasts and demand plans in collaboration with Supply Chain and Sales Operations. Analyze customer performance using syndicated data, internal reporting, and retailer insights. Monitor competitive activity, category trends, and emerging opportunities. Prepare monthly business reviews and performance scorecards. Manage trade investments to maximize return on investment while meeting financial objectives.
Cross-Functional Leadership Partner closely with: Marketing, Shopper Marketing, Category & Consumer Insights, Supply Chain, Revenue Management, Finance Ensure flawless execution of product launches, promotional programs, and customer initiatives. Act as the internal voice of the customer by communicating market opportunities and customer needs.
Qualifications Education and Experience Bachelor's degree in Business, Commerce, Marketing, or a related field. MBA is considered an asset. 5–8+ years of progressive experience in Consumer Packaged Goods (CPG), beverage, food, health & wellness. Proven success managing national retail accounts, preferably Costco. Experience negotiating annual customer agreements and managing trade investments. Experience working with syndicated data (NielsenIQ, Circana/IRI) and retailer reporting tools. Experience managing distributors or broker partners is an asset. Knowledge of the supplement, health & wellness, or fitness industry is an asset.
Success Measures Achievement of annual sales, volume, and profit targets Growth of Costco distribution, assortment, and promotional effectiveness Successful expansion of the supplement portfolio through distribution partners Increased penetration within strategic fitness accounts Forecast accuracy and effective inventory management Strong customer satisfaction and partnership development Execution excellence for new product launches and promotional programs
About Celsius
Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space.
CELSIUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle. Living fit is about more than just fitness, it’s a mindset and a lifestyle embodied by those who push their limits and hustle every day. Every drop is Essential, and every fruit-forward flavor is refreshing, functional and balanced. With an expansive portfolio of flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, CELSIUS is the perfect pick-me-up to help individuals LIVE FIT every day.
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National Account Manager - Costco and Strategic Channels
About the role
ABOUT CELSIUS Celsius Holdings is a global, fast-growing consumer packaged goods company redefining the energy drink category. Our portfolio includes industry-leading brands such as CELSIUS®, Alani Nu®, and Rockstar®, each serving distinct consumer needs across lifestyle energy, wellness, and performance.
Born in fitness and rooted in science, CELSIUS is built on a proprietary, clinically proven formula designed to fuel active lifestyles. With the acquisitions of Alani Nu and Rockstar, Celsius has expanded its reach across channels, consumers, and occasions, accelerating growth globally. At Celsius, we foster a culture of ownership, inclusiveness, and innovation -where every employee is empowered to think boldly, challenge the status quo, and make a measurable impact.
Position Summary
The National Account Manager is responsible for leading the commercial strategy, customer relationship, and profitable growth of Costco Canada across the company's portfolio of brands, including Celsius, Alani, and Rockstar. This individual will develop and execute annual business plans, identify new growth opportunities, and partner cross-functionally to maximize distribution, merchandising, promotional effectiveness, and category leadership.
In addition to managing Costco, the role serves as the commercial lead for the company's supplement portfolio, managing relationships with third-party distribution partners while supporting strategic national accounts within the fitness channel. The successful candidate will combine strong customer management skills with strategic thinking, analytical capability, and exceptional cross-functional collaboration.
This role reports to the Director of Sales (or appropriate Commercial Leader) and plays a critical role in accelerating growth across multiple categories and channels.
Key Responsibilities
Costco Account Leadership Own the commercial relationship with Costco Canada across the Celsius, Alani, and Rockstar brands. Develop and execute annual joint business plans that deliver revenue, volume, market share, and profitability. Negotiate annual agreements, promotional programs, new item listings, pricing, and merchandising initiatives. Identify opportunities to expand assortment, seasonal programs, and incremental distribution. Lead customer business reviews and present compelling category and brand growth opportunities. Monitor business performance, identify risks and opportunities, and implement action plans to achieve targets. Collaborate closely with Costco buying teams to strengthen long-term strategic partnerships.
Supplement Business Leadership Serve as the commercial lead for the company's supplement portfolio. Manage relationships with third-party distribution partners to ensure execution of growth plans, inventory management, and customer expansion. Develop annual business plans and performance reviews with distribution partners. Identify opportunities to increase market penetration and expand distribution across Canada. Support new product launches and commercialization strategies.
Fitness Channel Support Represent the supplement portfolio with key national fitness accounts as required. Support business development efforts within the fitness and specialty retail channels. Work alongside channel leadership to secure new distribution opportunities and strengthen existing partnerships. Assist with strategic negotiations and customer presentations when appropriate.
Business Planning & Analytics Develop accurate sales forecasts and demand plans in collaboration with Supply Chain and Sales Operations. Analyze customer performance using syndicated data, internal reporting, and retailer insights. Monitor competitive activity, category trends, and emerging opportunities. Prepare monthly business reviews and performance scorecards. Manage trade investments to maximize return on investment while meeting financial objectives.
Cross-Functional Leadership Partner closely with: Marketing, Shopper Marketing, Category & Consumer Insights, Supply Chain, Revenue Management, Finance Ensure flawless execution of product launches, promotional programs, and customer initiatives. Act as the internal voice of the customer by communicating market opportunities and customer needs.
Qualifications Education and Experience Bachelor's degree in Business, Commerce, Marketing, or a related field. MBA is considered an asset. 5–8+ years of progressive experience in Consumer Packaged Goods (CPG), beverage, food, health & wellness. Proven success managing national retail accounts, preferably Costco. Experience negotiating annual customer agreements and managing trade investments. Experience working with syndicated data (NielsenIQ, Circana/IRI) and retailer reporting tools. Experience managing distributors or broker partners is an asset. Knowledge of the supplement, health & wellness, or fitness industry is an asset.
Success Measures Achievement of annual sales, volume, and profit targets Growth of Costco distribution, assortment, and promotional effectiveness Successful expansion of the supplement portfolio through distribution partners Increased penetration within strategic fitness accounts Forecast accuracy and effective inventory management Strong customer satisfaction and partnership development Execution excellence for new product launches and promotional programs
About Celsius
Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space.
CELSIUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle. Living fit is about more than just fitness, it’s a mindset and a lifestyle embodied by those who push their limits and hustle every day. Every drop is Essential, and every fruit-forward flavor is refreshing, functional and balanced. With an expansive portfolio of flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, CELSIUS is the perfect pick-me-up to help individuals LIVE FIT every day.