In Canada, since 1936 for Liberté and 1971 for Yoplait, our teams have developed iconic brands over the years (Yop, Tubes, Source, Méditerranée, and Minigo) that are deeply rooted in the daily lives of Canadian consumers. This success is built on strong and original values: the quality of products made with locally sourced milk, great taste, innovation, and expertise. These values are further strengthened by our affiliation with the SODIAAL Group, the largest dairy farmers' cooperative in France, and by Yoplait's 60-year history of proudly sharing French dairy expertise around the world. With a presence in over 50 countries, we are the world's second-largest dairy products company!
Hybrid · Montréal
Support the development and execution of marketing strategies for Yoplait brands, including product launches, advertising, promotions, and digital initiatives. Analyze brand performance and market trends, coordinate internal teams and external agencies, and manage project timelines, budgets, and promotional materials.